BAWO: I HATED MY NAME
A Visual Identity System for an Inclusive Swim Platform
Role: Art Direction, Videography, Editing
Project Type: Music Video
This visual project reflects Bawo’s personal experiences around identity, race, and self-perception. “I Hated My Name” is a vulnerable track, and the video aimed to amplify its message through visual storytelling grounded in realism, memory, and cultural tension.
Filmed with minimal resources, the piece relies on raw framing, symbolic imagery, and ambient pacing to capture the emotional weight of the lyrics — turning isolation into introspection and protest into poetry.