GRL SWM
A Visual Identity System for an Inclusive Swim Platform
Role: Art Direction, Visual Design, Concept Development
Project Type: Visual Identity, Event Branding
GRL SWM is a community platform dedicated to helping women feel empowered and confident in the water. The branding was designed to reflect inclusivity, energy, and motion — from swim lessons to community-led events. This project included the development of a refreshed identity, event posters, and branded content for both digital and print platforms.
