CADBURY: WIN A WORLDIE
A Fan-Engagement Platform Concept for Cadbury’s Football Campaign Activation
Role: Art Direction, Visual Design, Concept Development
Project Type: Campaign & Experience Design
The project started with research into football fan engagement, ensuring the platform was designed to excite and attract users. This involved studying audience behaviour to craft an experience that felt immersive and rewarding.
CREATING A CUSTOM DIGITIAL EXPERIENCE
The campaign needed a bold and visually compelling platform to highlight its interactive features. The design utilised vibrant purple branding, dynamic typography and engaging visuals to maintain consistency with Cadbury FC’s identity.
Hero Banner Design – A visually striking landing page that immediately captures attention and establishes the campaign’s energy.
Interactive Graphics & Call-to-Action Sections – Featuring key ambassadors and promotional materials to boost participation.
Seamless Integration with Brand Identity – Ensuring Cadbury’s signature aesthetic remains strong across both digital and physical brand touchpoints.